In recent years, companies have resorted to the figure of the Cool Hunter or trend hunter, a fashion expert, a communicator, an observer. A person capable of spotting, well in advance, tastes, lifestyle novelties and social nuances.
But how is this profession practised? What are the working methods? How does a new trend emerge? How do you observe, how do you connect, how do you give meaning to what is happening? We will take a journey into the maps of the imagination.
Alessandro Garofalo, physicist, and Domenico Fucigna, founder of TEA Trends©, will talk about this in a dialogue accompanied by video incursions by Luca Cattoi and a double solo by Flavio Zanon on bass and double bass.
