What is augmented reality? And how can advertising become more incisive and innovative, or even take previously unknown paths thanks to new technologies?
There is a term to outline the virtuous cycle that is established between technology and creativity. Obviously, it could only be a neologism, given that we are faced with the world of possibilities: geek advertising. It was coined by Paolo Guglielmoni who, with the help of some case histories and stories of what has been produced in the advertising field in recent years, reveals and outlines what this term represents and how geek technology has helped creativity and vice versa. Guglielmoni is a theoretician philosopher, scholar of aesthetics and musicology, essayist and translator for Bompiani, advanced yoga practitioner, clarinetist, enthusiast of virtual worlds and alternative cultures, geek without return. Client creative director at Leo Burnett Italia, he is the only Italian creative included in the Louvre's permanent collection of advertising art.
