If they ever existed, gone are the days when the film producer was a corpulent man with a cigar, a glass of whisky, a lover and a big car. Production has increasingly become the other side of creativity and the producer the director's alter-ego. As Nicola Giuliano, one of the most representative producers of new Italian cinema, claims, "production is an exercise in logic applied to art: finding solutions that make resources more productive and more functional to the story is a creative act". The producer, in other words, does not simply have the task of raising the necessary financing to start filming, but develops the artistic project together with the director, discusses the script with him and follows the work up to editing. In short, we cannot talk about cinematographic creativity without talking about production.