Advertising and communication today: how they have been changed and are evolving thanks to technological innovation and the approach to the process. Two of the most important experts in the sector discuss it, both from the agency's and the client's point of view: Giorgio Brenna, leader of Leo Burnett, and Giovanni Perosino, responsible for communication for the Fiat brand.
Brenna is chairman & chief executive officer of Leo Burnett Continental Western Europe. After his experiences at Zurich and Sottrici Bindi and Waste Management, he began a highly prestigious and successful career at Ogilvy & Mather and Leo Burnett Group Italia. Under his guidance, the latter has become one of the most important advertising agencies in the world for both shots and gunn reports.
Giovanni Perosino, a graduate in economics and business, began working at Bmb&B. He later moved to Bacardi Martini and the HDP/Fila Sport Group. In 2001, he began his partnership with Fiat Auto with increasingly greater responsibilities, from marketing communication manager for the Lancia brand to communication director for Fiat Group. Since the summer of 2009, he has also been involved in the marketing communication activities of the Chrysler Group on the American market.
He meets Alessandro Cecchi Paone, a journalist, author and radio and television host for over 30 years of programs related to scientific and cultural dissemination such as Macchina del tempo and Appuntamento con la storia. He is currently the editorial director of Marco Polo, a board member of the Venice Foudatio, a member of the scientific committee of the Veronesi Foundation and heads the integrated communications company Neworld.
